An incredible piece of music memorabilia that's easily classified as the “Holy Grail” of music postersAn original merchandising paper concert poster advertising The Beatles on their last-ever tour appearing at New York's Shea Stadium on Tuesday, August 23, 1966. This poster is one of the rarest Beatles posters to come to auction. The world-record for any Beatles Poster to be sold at auction is, $275,000.The Beatles' Shea concert appearance is one of the most historic Beatles events. For Beatles' first concert in 1965, no advertising materials were needed. Word of mouth alone was enough to sell the place out record time. Once New York DJs started mentioning it on the air, promoter Sid Bernstein just sat back and watched tickets disappear. Who needed to spend money on advertising? Concert posters were just an advertising expense back then, despite collectors' love for them today. They weren't created frivolously in the 1960's; they were produced only if needed. While relatively simple and straightforward in presentation, at the same time this 1966 poster is a masterwork of charisma, color, type fonts, our heroes' faces and, of course, rarity. How many did Sid have printed up? Nobody knows. A couple hundred is a good guess, with a range ultimately of anywhere from 100 to 500.This incredible poster is the even rarer paper version that was sold at the concert venue. No other examples of this poster ever surfaced publicly, making this even rarer than the cardboard counterpart. This poster is in fair condition, having been framed there is slight discoloration and some restoration. Dimensions: approx. 28 x 40 in.